My passion towards designing abayas started from a young age. At the time you couldn’t find anything other than plain black, simple styles. I used to buy abayas and add self made designs in order to make them unique. People would compliment them a lot and ask who designed them. My designing skills improved drastically when I was doing my post graduate degree whilst working at the same time. I had to create abayas that were stylish yet comfortable and suitable for meetings, university or other occasions. Again, I was highly complimented on them and was asked to design some. So I tried and created a collection to establish my presence in different bazaars and luckily it received love. From that moment I started to transform my passion into a professional brand.