Jeddah Keddah is a promotional campaign with the aim of communicating what my city has to offer for its people and tourists. It is an initiative to promote Jeddah's originality, culture, and heritage to support tourism. Jeddah’s many hidden gems went unnoticed to world travelers due to past restrictions on the tourism industry. These restrictions are no longer in place as a result of Saudi Arabia’s 2030 ambitious vision. Jeddah Keddah is a promotional branding campaign with the aim of communicating what my city, Jeddah, has to offer. It’s an initiative to promote Jeddah’s originality, culture and heritage to support tourism. Through the campaign, I aim to increase tourism and encourage the local community to interact and gain their support.